Alejandro Castillo

Founding Partner

Alejandro has Teaching, Design, The Search for Purpose and the Transformation of Organizations in his DNA. He has a Masters in Strategy and Branding from IED, and an Interior Designer degree from ETSAM (UPM).

Founding Partner

He is responsible for Business Design based on Lean Startup methodology, and he is the co-creator of The Strategic Tree tool, which searches for the identity of organizations.